Wall Street Journal: The Secrets to Turning Consumers Green
This is a fascinating and thought-provoking take on the reality behind changing habits in consumers. "It isn't financial incentives. It isn't more information. It's guilt," says the tagline.

At Billboard Ecology, one of the reasons we built the company around a mission of school fundraising is because we believe one of the best (and only) ways to change adult habits is by having your kids bug you about it. This story, among other things, details the Washington, DC policy of charging for shopping bags (and not offering them - but forcing the customer to ask for them) and the impacts so far.

Here is a fascinating quote from the story: "The result? Retail outlets that typically use 68 million disposable bags per quarter handed out 11 million bags in the first quarter of this year and fewer than 13 million bags in the second quarter, according to the district's Office of Tax and Revenue. That may help explain why volunteers for the city's annual Potomac River Watershed Cleanup day in mid-April pulled 66% fewer plastic bags from the Anacostia River than they did last year."

Please read this interesting story on WSJ.com:

(note: if the link no longer takes you to the story, search The Journal Report Environment from 10/18/10)