Billboard Ecology Partners LLC was formed by Jerry Wheeler and Scott Schaible in 2008. The company manufactures all of its products in the USA.

Mr. Wheeler is a graduate of the Presidio School of Management Executive Program in Sustainable Management and is the founder of EcoCentric LTD – a sustainability management consultancy that helps corporate clients understand and address every facet of sustainability. Prior to founding EcoCentric, he was a founding principal of a noted manufacturer of organic cotton uniforms and apparel. He has more than 20 years of sales and manufacturing experience in the apparel, outdoor and sporting goods industries. His business card title reads "Dumpster Diver."

Mr. Schaible is the founder and CEO of Itzadog LLC, a manufacturer of unique made-in-the-USA pet products. Prior to founding Itzadog in 1999, Mr. Schaible was a principal of Counterpoint Communications, providing public relations solutions to corporate clients. Previously, he was a senior staff member for a United States Senator and has worked on many local, state and national elections. His business card title reads "Assistant Vice Garbologist."

Jerry and Scott’s children attend the same Denver schools, and their shared vision of creating a quality, competitively priced, domestically-made line of recycled tote bags and other products led to the creation of Billboard Ecology, a for-profit company with a social mission. The company was founded over a series of carbon-neutral walks and cruiser bike rides to a favorite local pub. They have not worn a suit or tie in years, with the exception of the occasional wedding or fundraiser.