Chipotle Earth Day 2012 Lunch Totes
DENVER – Billboard Ecology Partners LLC today announced that it had been commissioned by Chipotle Mexican Grill (“Chipotle”) to manufacture their 2012 upcycled billboard lunch totes, as part of a nationwide Earth Day campaign that began this week. The lunch totes, made from retired Chipotle billboards and banners from recent campaigns, were manufactured locally in Denver, Colorado by Billboard Ecology. Proceeds from the lunch tote support the Chipotle Cultivate Foundation.

“In 2011, we manufactured a large number of custom tote bags for Chipotle, made from their outdoor advertising materials,” stated Billboard Ecology co-founder Scott Schaible. “This year, it’s a functional, unique lunch tote,” he continued. The finished lunch totes are only available at http://store.chipotle.com/products/chipotle-repurposed-billboard-lunch-tote and come with a coupon valid for a free burrito on Earth Day, April 22, 2012.

“Partnering with Billboard Ecology since 2010 shows that Chipotle has a sustainability focus that extends well beyond its well-known farming and food initiatives,” stated Jerry Wheeler of Billboard Ecology. “This is an example of making a deliberate choice – in this case, the choice to make a lunch tote in the USA from their own upcycled materials, instead of manufacturing overseas from virgin materials,” Wheeler continued. The new lunch tote was designed by Loomstate, a pioneer in the sustainable apparel industry.

Chipotle supports Billboard Ecology in its school fundraising efforts by supplying promotional products and incentives, including meal coupons for students that participate in school or team fundraising activities. “The incentives in many fundraisers tend to be cheap, imported plastic knick-knacks, things kids don’t really want or need,” said Scott Schaible. “But a cool Chipotle avocado lip balm, or a Chipotle burrito card – every kid I know wants those things, and every parent I know appreciates those things,” he continued.

The current Chipotle Lunch Tote project put Billboard Ecology past a milestone of its own: The company has now diverted more than 1 Million square feet of retired billboards and banners, most of which would have ended up in a landfill destination. “We are certainly proud of this benchmark,” said Jerry Wheeler, “but it’s just a start.” ###

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