Billboard Ecology Partners Launches School Fundraising Program,

Billboard Ecology Partners Launches School Fundraising Program,
Announces Bromwell Elementary Earth Day Tote Bag Sale



DENVER – Billboard Ecology Partners LLC (B.E.), a recently-formed Colorado company, has developed a business to repurpose retired advertising billboards into reusable grocery tote bags. Based in Denver, Colorado and founded by Jerry Wheeler and Scott Schaible, B.E. is a uniquely green business model dedicated to diverting materials from the landfills, reducing the use of plastic or paper grocery store bags, and educating students about protecting the environment. “Children are uniquely suited to appreciate the cause-and-effect relationship that everyday things have on the environment,” stated Scott Schaible, who is also CEO of Denver-based Itzadog LLC. “They are also the best chance to change their parent’s minds and habits about things – like bringing your own tote bags to the grocery store, as is done throughout Europe and in many other parts of the world.”



“According to The Wall Street Journal, the U.S. goes through 100 billion plastic shopping bags annually. An estimated 12 million barrels of oil are used each year to make the plastic bags that Americans consume,” says Jerry Wheeler, who is a graduate of the Executive Program at the Presidio School of Management, specializing in Sustainability Management. Mr. Wheeler runs Ecocentric, a consulting firm specializing in sustainable solutions for consumer product driven brands and manufacturers. The Student Council at Bromwell Elementary – a DPS school – agreed to sell Billboard Ecology tote bags as an Earth Day fundraiser for the school. “If Bromwell sells 300 totes, the families that use them will keep about 3,000 square feet of billboard material out of the landfills, as well as save about 47,000 plastic bags,” said Mr. Wheeler. The school would also raise more than $1200 by selling 300 bags – funds that the Student Council will put toward enhanced recycling, composting or other green programs at the school.



“Small changes – like using reusable tote bags – collectively add up, and we think giving students information about recycling, repurposing and how things are made will help them to better understand the impact of their choices throughout their lives,” Scott Schaible stated. “These are our future entrepreneurs, CEOs and executives.”


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